Finding & fixing business blind spots in Strategy, Marketing, Financials & Sustainability.

Strategic Advisor & Business Coach for Media & Marketing Companies and Non-Profits

Every organisation has blind spots. They're not failures, but opportunities waiting to be discovered. Whether emerging from established patterns, resource priorities, or market comfort zones, these blind spots can impact growth and sustainability.

What are business blind spots?

In media and marketing, business blind spots are the crucial gaps between what we think we know and what's actually happening. They emerge in everything from your strategy, business and brand proposition, audience engagement, CRM to financial performance and reporting and operational efficiency, and when uncovered, become powerful catalysts for positive change.

“These were questions Gavin first asked and they really helped us identify our blind spots and then solve them through advice and training”

□ Is your market position truly future-proof?

□ Are you operating in the right space within your sector?

□ Do you know what your customers really think?

□ Can your team turn strategy into practical action?

□ Which products, services, or clients actually drive profitability?

□ How clear is your cash flow and working capital forecast?

□ Where are your hidden business risks?

□ What quick wins for profit growth are you missing?

□ Where should your sustainability and ESG efforts focus for maximum impact?

□ Are responsible business practices truly integrated into your business model?

□ Can you measure and prove your environmental impact?

□ Are you creating real value through responsible practices?

Common Blind Spots

These are the critical areas where opportunities are often missed, based on my experience working in and with organisations:

Market Position & Future-Proofing

Failing to spot emerging trends or adapt to changing audience behaviours that could disrupt your current market position
Fixed strategies that aren't flexible enough to adapt to changing market conditions
Too many objectives rather than doing fewer things really well

Customer & Product Insights

Missing vital signals from audiences or donors about changing needs and expectations
Not knowing how revenue and profitability is derived from product or brand portfolios

Financial Performance & Cash-flow

Overlooking hidden costs, inefficient revenue models, and pricing opportunities
Insufficient financial controls for managing debtors and creditors
Poor financial reporting that clouds both current and future company finances

Operational Efficiency

Not recognising where processes have become outdated
Missing opportunities for digital transformation to streamline operations
Lack of proper materiality and risk assessment

Sustainability Integration

Missing opportunities to embed responsible practices that enhance reputation and reduce costs
Limited knowledge of regulatory audit and reporting requirements

Free Discovery Session. Uncover Critical Business Blindspots in Just Half a Day

I'm offering selected media, marketing companies and non-profits a complimentary half-day blindspot discovery session.

What You'll Get:

• Quick assessment of your current strategy, commercial performance, risk and sustainability practices

• Identification of key business blindspots that could impact your success

• Initial recommendations for addressing these challenges

• Framework for ongoing blindspot detection

• Written summary of findings

Value: £2,000 (Offered free to qualified organisations)

e | gavin@gavinmiller.co

m | 07884 000848

Hello, I'm Gavin Miller, a strategic advisor and trainer with over 20 years of senior commercial experience at BBC Worldwide, Universal Pictures, and SME media and marketing businesses.

Throughout my career, I've specialised in identifying and solving organisational blind spots. Those hidden challenges and opportunities that can significantly impact growth and sustainability. Whether at global media companies or growing SMEs, I've learned that blind spots aren't failures; they're natural aspects of business evolution that, when properly addressed, become catalysts for transformation.

My expertise helps organisations transform their performance through:

Business & Market Strategy

• Business model development and optimisation

• Product portfolio management

• Market positioning and expansion

• Audience growth and engagement strategies

Financial Performance

• Revenue and profitability analysis

• Operational efficiency

• Cash flow optimisation

Sustainability & Risk

• ESG integration into business models

• Impact measurement and reporting

• Sustainable business practices

I work as your strategic partner, providing senior expertise when you need it - identifying blind spots, developing solutions, and implementing change. My approach is cost-effective, impactful, and focused on building lasting organisational strength without the overhead of a full-time hire.

Testimonials

“We had a brilliant workshop with Gavin – lots of fantastic insights and a whole new perspective on sustainability and marketing in a sustainable world. The course sparked a lot of conversations within the team and will definitely shape our approach to sustainability in our future campaigns.”

The German National Tourist Board
“I wish I’d known then, whilst running SME businesses, what I know now. How the principles of ESG, Sustainability and Responsible Practices really can improve a business, its marketing, operations and enhance its reputation. It has made a world of difference.”

Retail MD
“Gavin is consistently helpful, knowledgeable and a pleasure to work with. He’s helped us to get started with clarity about sustainability and what this means in practice, well beyond carbon footprints. Thought-partnership in these early stages has been invaluable. Gavin wears his expertise lightly and a very engaging introductory workshop has helped the team to start making meaningful changes.”

Saskie Dorman, NHS Palliative Care Consultant, Dorset

About Me

A strategic marketing and commercial leader with 20+ years' experience driving transformation, stability and growth in media and marketing businesses. My career spans senior roles at global organisations (BBC Worldwide, Universal Pictures) and dynamic SMEs, where I've led strategic marketing, commercial operations, and business development initiatives.

My expertise lies in transforming businesses through:

• Strategic marketing excellence and innovation

• Commercial performance optimisation

• Business model transformation

• Market expansion and platform development

• Future-ready business practices

Working on a fractional basis, I bring both big-company expertise and entrepreneurial agility to help media and marketing businesses navigate change and create sustainable value.

Core Qualifications:

• Fellow, Chartered Institute of Marketing

• MBA, Durham University Business School (Strategic Marketing & Finance)

Additional Expertise:

• Course Director, CIM (Sustainability)

• Cambridge Institute for Sustainability Leadership (Distinction)

• Carbon Trust Certified Facilitator

• Climate Fresk Facilitator